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You need to know exactly who you want to sell to and why. Click here for a video tutorial on user registration or click here for more information on email verification. Yes, click the icon in the subscription line to remove a subscription from the list. The following message will display:

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A unique selling proposition (USP) is a description of the qualities that are unique to a particular product or service and that differentiate it in a way which will make customers purchase it.

Although the user's Access Point account has been disassociated from the subscription key, the user's Access Point account will still be active. Once a user's account has been disassociated, you cannot view a list of the disassociated users in the Admin tool. The template is available when you click the button on the "Manage Users for Key" page. Download the Excel file template and populate it with user information. When entering user information in the Excel file, the following conditions must be met:.

Refer here for more details on uploading the file. If you are subscribed to more than one of USP's paid products, the Manage Keys option will let you toggle among those subscriptions for easier accessibility and user management. If you are subscribed to more than one of USP's paid resources, the Purged Users option will let you toggle among those subscriptions for easier accessibility to view the purged users list.

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Click the Settings icon to select Change Password option from the dropdown menu. The Password tab will be displayed on the Account Information page. Enter your new password in the New Password and Confirm Password fields. Click the Change Password button to submit. Your new password is saved. What is the process of associating a subscription key to a paid resource? To associate a subscription key, take the following steps: Click the Paid Resources tab. In the Subscription Key field, enter the key you have received in your email after the product purchase.

Click the Add button. This shows the associated resource listed at the bottom of the screen. An example is shown: If you are subscribed to any other USP resource, add the subscription key here as well. Click on the product icon to launch the application. This launches the application in another browser tab. What can I do in the Free Resources tab?

What can I do in the Applications tab? What are the responsibilities of the system admin? The system admin is responsible for managing their organization's subscription by: How do I become a system admin? To become a system admin, follow the steps outlined below: Theodore Levitt , a professor at Harvard Business School , suggested that, "Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage.

A unique selling proposition USP refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. As described by Dr. James Blythe, the USP "contains the one feature of the product that most stands out as different from the competition, and is usually a feature that conveys unique benefits to the consumer.

He outlined three basic rules for an advertisement that encapsulated his ideas about the USP: The USP concept has become one of the eight broad approaches to creative executions in advertising. In order to determine an appropriate USP for any given brand, marketers must undertake extensive research of the category as well as consumers.

It is important to be able to locate a space in the market, ensure that the feature is something that is unique, and also something that is valued by potential customers. Sellers also need to try selling it to themselves; this is so they know they are passionate about that business and confident it can succeed. The seller needs a key point to use when trying to sell their product or service, and coming up with it prior to selling will benefit.

Having a point of difference to stand out is a major benefit in the markets; customers will be drawn to the business as it offers something no one else has. This is exactly what every business should be looking into whether it is home delivery service from the store or all-organic food at the restaurant.

In markets which contain many similar products, using a USP is one campaign method of differentiating the product from the competition. Products or services without differentiation risk being seen as a commodity and fungible by the consumer, thus lowering price potential. That's why having a unique selling point is essential to have a successful business that can handle competition and possible future comers in similar markets.

The desktop personal computer market is one example with many manufacturers and the potential for new manufacturers at any time. Apple used the slogan "Beauty outside, Beast inside. Sit-and-wait Predators that Maximize Energy Microparasite and Macroparasite - Host Dynamics Immunology Virtual Lab I The branch of biomedicine concerned with the structure and function of the immune system, innate and acquired immunity, the bodily distinction of self from no self, and laboratory techniques involving the interaction of antigens with specific antibodies.

This includes eukaryotes such as fungi and, protists and prokaryotes. Viruses, though not strictly classed as living organisms, are also studied. This field overlaps with other areas of biology and chemistry, particularly genetics and biochemistry.

Molecular biology chiefly concerns itself with understanding the interactions between the various systems of a cell, including the interactions between DNA, RNA and protein biosynthesis as well as learning how these interactions are regulated. It includes the study of the structure and organization, growth, regulation, movements and interaction of the cells.

Cell biology is closely related to other areas of biology such as genetics, molecular biology, and biochemistry. This virtual lab is an introductory course for undergraduate students and deals with the storage and retrieval of data from different biological databases like Gene, Pubmed, GEO, TAIR, Prosite etc. The exercises mainly deal with the different algorithms in sequence alignment and provides a computational exploration to the use of various tools used for sequence alignment.

This lab is targeted towards PG students with exercises that will allow one to learn visualising proteins in 3D, how to calculate distance among atoms, find active sites in protein structures and also delve into some structural analysis methods including docking and homology modeling.

Combining labs 1, 2 and 3 will give an overall understanding of commonly used computational methods in bioinformatics. Mathematical modeling and simulating of Biochemical network Import and simulate models from different databases To Import and simulate a model from the repository SBML-A markup language for mathematical models in systems biology using cell designer Creating and Visualizing a Simple Network Model Analysis of biological networks for feature detection Integrating Biological Networks and Microarray Expression data Analyzing the network by finding sub modules Computer-Aided Drug Design Virtual Lab This lab is for PG students on the various laboratory topics in computer-aided drug design.

Constructing computational model of a molecule Introducing Hydrogen atoms to a molecule Dihedral angle calculation of a molecule Energy minimization of a molecule Predict the structure of protein-Homology Modeling Drug-Receptor Interaction Absorption and Distribution Property Prediction in Drug Designing Process Toxicity prediction of a Molecule Ecology Virtual Lab Ecosystems are a complex and delicate balancing game.

Ecosystems have an extremely complex web of cause and effect. The addition or removal of one species affects many other species with which it might compete for,or provide food. The focus is on practical skills in using simple electronics to reinforce application of bio-inspired ideas.

Many experiments will help working towards thesis projects.